Build-to-rent operators are trading rent cuts for perks and experience

As rent concessions decline, build-to-rent operators are turning to smarter pricing strategies, bundled services and fee transparency to attract renters. Continue reading

Zillow Preview will exist in tandem with Listing Access Standards

Errol Samuelson says announcement of a pre-marketing phase on the platform doesn’t replace policy on publicly marketed private listings. Continue reading

Gary Keller: The market is proving ‘exposure drives home value’

Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading

Washington governor signs new public marketing bill into law

The bill adds a new section to the state’s real estate brokerage law requiring broad public marketing of real estate listings. Continue reading

Real previews new artificial intelligence assistant for agents

The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business. Continue reading

Redfin says private listings, coming soons could boost inventory

According to a new report by Redfin’s economists, markets that allow for pre-marketing strategies could see a 6 percent to 12 percent bump in listings each year. Continue reading

Hoby Hanna says seller choice isn’t an ‘all or nothing’ game

Howard Hanna Real Estate Services CEO Hoby Hanna talks about the impending launch of HannaList and why the approach to exclusive listings doesn’t have to be “all or nothing.” Continue reading

Hoby Hanna says seller choice isn’t an ‘all or nothing’ game

Howard Hanna Real Estate Services CEO Hoby Hanna talks about the impending launch of HannaList and why the approach to exclusive listings doesn’t have to be “all or nothing.” Continue reading

Inman announces 2026 Marketing All-Stars award recipients

For the fourth year, Inman recognizes marketing heads, brand leaders and communications executives across the real estate industry. Continue reading