AI vs. agents: Is this the beginning of the end?

Jon Minerick, CEO of homecoin.com, unpacks his a la carte real estate model, why most flat-fee companies fail, and how AI could fundamentally reshape transactions, careers, and society itself. Continue reading

Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

How one of California’s largest brokerages hit 90% retention without chasing headcount

“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading

The top 10 how-tos of 2025, according to our readers

Looking back at 2025, these are the how-tos that shaped the year. Revisit the strategies that worked — and make sure you’re not playing catch-up in the new year. Continue reading

How 1 agent built a referral flywheel that drives over 50% of her business

If your business feels like it is constantly dependent on chasing new leads, this relationship builder from Tayley Hunt and Jimmy Burgess is the shift that could change everything. Continue reading

WATCH: How AI will transform real estate (faster than you think)

Biju Ashokan, CEO of Radius Agent, dives into what AI will replace, what it won’t and how agents can protect their future by leaning into the tech — not running from it. Continue reading

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading

215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota

On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621 million in 2024. Continue reading

How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading

Forget everything you’ve heard about GPT-5. Here’s the truth

Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading