Tag Archives: AI tools

The rules have changed. Here’s your legal survival checklist

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The agents who thrive in 2026 won’t be the ones who close the most transactions, coach Darryl Davis writes. They’ll be the ones who close them without legal exposure. Continue reading →

Why this Atlanta real estate broker trademarked his systems

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From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading →

Why your brand needs a ‘vibe’ (not red and green) this holiday season

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Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading →

Recruiting playbook: How to win agents (and keep them)

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ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading →

Stay on the cutting edge: It’s AI Month at Inman

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Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape. Continue reading →

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

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Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading →

What today’s skills-based market demands of real estate agents

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The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing. Continue reading →

7 wins (and 8 won’ts) our team has discovered while using AI tools

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Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success. Continue reading →

Stop using AI as a Google substitute. Do this instead

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Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →

YouTube’s new rules could cost real estate agents their ad revenue

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The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading →