Watchdog: Agents earn too little. Consumers pay too much

In an Inman op-ed, Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer’s recent critique of the CPC’s report on post-settlement changes impacting homebuyers. Continue reading

Why more brokerages should fight for their buyer agent commissions

The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they’re compensated for their time, Spencer Krull writes. Continue reading

70% of digital transformations fail. The other 30% will redefine us

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading

Here’s the real secret to increasing your lead conversion rates

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading

How to get compensated when buyers ghost you: The Download

From agent commissions to a brokerage compensation dispute, find out how real estate pros are making bank and protecting their pay. Continue reading

When seeing is no longer believing, referrals matter more than ever

New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading

Why your real estate email campaigns aren’t converting (yet) 

If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading

$200K per year by Year 3: From part-time agent to powerhouse

If you’re looking to go full-time in real estate, Josh Ries writes, take a page out of Emily Nguyen’s playbook: Start with service, show up with value and when the time is right, jump in all the way. Continue reading

Transforming agent marketing: Task-bound to scalable systems

Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading

Agents, you must believe in yourself and the brand you choose

To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading