Tag Archives: Columns

How the winter market creates soft power plays for buyers and sellers

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Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown. Continue reading →

Gen Z is ready to buy: Boost your business by mastering co-buying

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Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco.  Continue reading →

How analytics and accountability drive real estate team performance

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Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth. Continue reading →

8 reasons your brokerage needs an agent recognition plan

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If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

Dual licensing is on the rise. Is it the right move for your business?

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Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes. Continue reading →

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Listing leverage: How to win the game of securing sellers

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Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading →

Can agents use AI to help with contracts and disclosures?

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While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading →

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →