What high-performing real estate agents do differently from the rest

Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here’s what the top performers do differently. Continue reading

What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

Trending: Has your Facebook group disappeared? Thanks, AI

From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading

What Disney’s Magic app can teach us about consumer experience

Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading

Zillow CEO lauds remote work as portal reveals plan to slash space

Zillow CEO Jeremy Wacksman said the company expects its leasing costs to drop by about $16 million over the next four years and anticipates earning $26 million in sublease income during the same period. Continue reading

Robert Reffkin compares future of listings to Netflix video streaming

Consumers will one day visit multiple real estate sites, including Compass.com, to find listings in the same way they now search for content on Netflix and Disney+, the Compass CEO predicted. Continue reading

Disney unveils first luxury Storyliving community in California

Homes in Cotino will start at $1 million, with more lavish properties exceeding $2 million, reflecting premium features and signature Disney touches. Built by award-winning developers — Shea Homes, Woodbridge Pacific Group and Davidson Communities — … Continue reading

Ryan Reynolds creates Zillow ad inspired by hit show ‘Bluey’

Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” … Continue reading