Sign, show and sell: The open house playbook that actually works

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading

New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’

Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15. Continue reading

Pending home sales remain stuck in the mud in September

The National Association of Realtors’ monthly report showed that homebuyers are still a bit crippled by economic uncertainty, and recent mortgage rate drops have mostly only spurred refinance activity. Continue reading

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading

EXCLUSIVE: Compass unveils new Buyer Demand tool

The tool integrates with others on Compass’ platform. It provides agents and homesellers real-time insights into how many buyers are searching for properties like theirs. Continue reading

Discounts, lower mortgage rates give homebuyers deals this fall

Inventory is up and homes are sitting longer on the market — potentially benefiting homebuyers. Lower mortgage rates are also giving the market a boost. Continue reading

Tensions run high as buyers and sellers battle for ‘the driver’s seat’

Do buyers or sellers have the upper hand? Three real estate brokers explain why it’s an impossible question to answer and how they’re helping clients navigate a fragmented market by managing expectations and smart negotiations. Continue reading

How to help sellers prepare to list a tenant-occupied property

Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand. Continue reading

Majority of Americans now use AI to learn about the housing market

Despite incorporating the use of AI more and more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says. Continue reading

Compass to acquire Anywhere in $1.6B deal, capping rise to top

The upstart Compass had already grown to the top residential brokerage by sales volume. Now, it’s moving to acquire its chief rival. Continue reading