This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading

7 AI tips for real estate agents from a tech insider

In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence. Continue reading

Zillow released its price forecast for hundreds of US markets. What will happen near you?

The real estate portal giant expects a chill on prices to spread through markets across the country over the next year, with pockets of strong price growth in the red-hot Midwest and Northeast. Continue reading

Don’t just read the news. Be part of the story with Inman’s Tip Line

The Inman Tip Line is ready and waiting for your insights. Reach out with what you’re hearing and become part of the news-gathering process. Continue reading

Stay on the cutting edge: It’s AI Month at Inman

Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape. Continue reading

Hoby Hanna: What no one tells you about leading through a merger

The hard part comes after the deal closes. Howard W. “Hoby” Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger. Continue reading

How the ‘bro climate’ is failing new real estate agents and their clients

Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading

Associations: Want to add value, relevance? Raise the bar on events

Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events. Continue reading