‘Be a strategist, not a salesperson’ to win with today’s homesellers

Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist. Continue reading

Zillow Gone Wild gets hit with $300K copyright infringement suit

A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading

Consumer watchdog holds up new eXp seller contract as model

A new draft seller contract that eXp Realty is distributing to its brokers and agents is largely consistent with a newly issued set of criteria from the Consumer Federation of America, the watchdog group said this week. Continue reading

As commission conversations change, become a seller specialist

Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading

Disparity in agent splits evident in Northeast, Intel analysis reveals

These times have been hard on nearly every real estate business. But different parts of the country report unique challenges and business approaches, as illustrated by Intel’s monthly gauge of industry sentiment. Continue reading

Zoom in closer: 4 regional housing insights from the Inman Intel Index

These times have been hard on nearly every real estate business. But different parts of the country report unique challenges and business approaches, as illustrated by Intel’s monthly gauge of industry sentiment. Continue reading

Andy Florance talks Homes.com, the fallacy of ‘pure buyer agency’

CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com’s $1 billion marketing push and the fallacy of “pure buyer agency” as portals recalibrate their strategies amid a coming commission crunch. Continue reading

7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door. Continue reading

Why buyer representation should matter so much to sellers

Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved. Continue reading

Marketing listings through qualified buyer financing options

For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever’s Luke Babich shares a few programs and options to know about. Continue reading