Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading

Storytelling: the key to accelerating your close ratio

Storytelling results in ten times the level of engagement and twenty-two times the level of recall compared to the same information packaged and presented less effectively. Continue reading

Interactive storytelling: the future of digital real estate

Whether you’re talking about attracting buyers to your listings or sellers to your landing pages, what agents show prospects in those first precious few seconds of their experience online solidifies their expectations and immediately establishes your v… Continue reading

9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them. Continue reading

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors. Continue reading

What the Super Bowl halftime show and real estate have in common

As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading

Almost 5 years later, Studeo still tells great listing stories

Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it. Continue reading

You’re the worst! 15 lessons I’ve learned from bad salespeople

I’ve learned how not to conduct an in-home appointment with prospective clients from the worst salespeople who have visited my home. Here I spread the wealth of my painfully gained knowledge. Continue reading

Want to make your mark in luxury? Conquer these essentials

How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading