How to market effectively in a digital space

Knowing which platforms to advertise on, which strategies are the most effective on those platforms, and how to deliver on promises to clients will help with marketing effectively in any digital space, writes Victoria Kennedy. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

5 ways AI can revolutionize your real estate marketing

Embrace the future, writes Salt Lake City broker Belladonna Riso, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI. Continue reading

There are 6 months left in 2023. You can still win the year

If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading

How this real estate mentor merges resilience and passion

Find out how marketing expert and industry veteran Marci James blends professional acumen, personal fulfillment and a love for the great outdoors to create a picture-perfect life. Continue reading

It’s time to put American innovation to work for housing

America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading

Stop being needy! Start delivering value like UPS

When Ventura County, California, agent Ernesto Vargas is out door knocking, he’s always looking for ways to add value to his pitch. Continue reading

Procrastinate much? 7 things agents have put off far too long

Will you be ready when the market takes off again? The answer to that question, Jimmy Burgess writes, depends on whether you act now to prepare or continue to put off the things you know you need to do in your business. Continue reading