‘Coming soon’ was a good idea. What we’ve done to it isn’t
Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading
Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading
The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading
The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. Continue reading
What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading
In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now. Continue reading
The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading
Chris Kelly weighs in on the myth of “harmful transparency” in real estate today and why the industry should focus less on data displays and more on fundamentals. Continue reading
In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate. Continue reading
For the industry, Zillow’s shift reflects a broader move toward understanding that how a home is introduced can be just as important as how widely it is seen, Compass agent Suzy Minken writes. Continue reading