Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading

Washington state drew the line on private listings. Others should follow: Windermere exec

Washington’s leadership should not be seen as an exception, Windermere’s OB Jacobi writes. It should be a blueprint. Continue reading

Washington governor signs new public marketing bill into law

The bill adds a new section to the state’s real estate brokerage law requiring broad public marketing of real estate listings. Continue reading

Redfin says private listings, coming soons could boost inventory

According to a new report by Redfin’s economists, markets that allow for pre-marketing strategies could see a 6 percent to 12 percent bump in listings each year. Continue reading

Howard Hanna’s private listing network could mark an industry inflection point

Industry veteran Russ Cofano says staged listing strategies reflect growing tensions over listing data, portals and brokerage control. Continue reading

Hoby Hanna says seller choice isn’t an ‘all or nothing’ game

Howard Hanna Real Estate Services CEO Hoby Hanna talks about the impending launch of HannaList and why the approach to exclusive listings doesn’t have to be “all or nothing.” Continue reading

Hoby Hanna says seller choice isn’t an ‘all or nothing’ game

Howard Hanna Real Estate Services CEO Hoby Hanna talks about the impending launch of HannaList and why the approach to exclusive listings doesn’t have to be “all or nothing.” Continue reading

Howard Hanna launches private listing network ‘HannaList’

HannaList will roll out in April and enable listing agents and their clients to share properties with Howard Hanna buyer agents and their clients before wider distribution. Continue reading

Ready to kill your brand and your lead gen? Take private listings

The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading

Clear collaboration in action: What the Compass-Redfin deal gets right

The Compass-Redfin deal, ARA co-founder Jason Haber writes, represents movement toward a more flexible, consumer-centric model where data serves sellers and buyers rather than institutions.  Continue reading