Compass partners with Rocket-Redfin to display coming-soon listings

Compass Coming Soon listings will receive priority display on Redfin.com, with buyer inquiries sent to Compass listing agents, according to details of the new partnership. Continue reading

If price is king, why do we even market new listings?

If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading

6 creative strategies to refresh your marketing now 

Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading

The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading

The Law of 3: A powerful marketing and branding tool for real estate

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading