‘Is it cheaper to rent or buy today?’ How to answer that question

Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading

The 7 must-have real estate sales success fundamentals

Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading

Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading

Face-to-face networking event? Be sure you’re the one they remember

In an age of short attention spans, the ability to connect face to face is more important than ever, Bernice Ross writes. Here’s how to make the most of your next networking opportunity. Continue reading

Visual, auditory, kinesthetic: What processing style do you prefer?

Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests. Continue reading

5 mindset secrets that help you think like a top producer

A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation. Continue reading

If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading

The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading

3 secret AI prompt strategies that supercharge your business

By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading