Tag Archives: Storytelling

Outdoor staging trends for spring 2025: What luxury buyers expect

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Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA’s Elite Home Staging about the newest trends in outdoor space design. Continue reading →

Trending: Community Chats, TikTok photos and LinkedIn video

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Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading →

Dolly Lenz tells agents to ‘stay in your clients’ pants’

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Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading →

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

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This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading →

5 real estate skills I learned doing comedy alongside Jerry Seinfeld

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NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld. Continue reading →

Data storytelling: The key to smarter agent recruitment

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Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making. Continue reading →

They wanted a different and powerful marketing tool. Here’s what they found.

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Studeo is a permanent and vital part of their tech stack. As Saunders said, “It’s more essential when used creatively than any other marketing tool we’ve used to date.” Continue reading →

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →

How the Science of Brain Health Inspires a Storyteller

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Loneliness. Aging. Empathy. Josh Kornbluth, a storyteller whose work positions him at the intersection of art and science, explores these crucial topics in “Citizen Brain,” a series of engaging short videos about what current research in brain health c… Continue reading →