After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading
“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading
Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein’s overview of the team’s communication process. Continue reading
How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading
If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading
By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading
From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading