Your essential marketing toolkit for a post-NAR settlement landscape

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results. Continue reading

This Mother’s Day, author Martha Melendez reflects on her mom

Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments. Continue reading

NAR attempts to reboot its rep at midyear conference: The Download

The National Association of Realtors membership gathered in the nation’s capital to ctrl-alt-del its reputation. Did it work? Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

8 ways to tackle your craziest, biggest goals

During the process of preparing for his first Ironman, ERA President Alex Vidal learned that, whether it’s a personal or professional goal, aiming high and executing on a detailed plan of attack can help you achieve it. Continue reading

How diversity can enhance your growth and enrich your business

Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading

10 tips for hosting standing-room-only office meetings

Want your agents to look forward to meetings? Broker Joseph Santini shares five tips for making your office meetings must-attend events (and five things to avoid at all costs).
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How to ignore the legal drama and focus on the opportunity

While you need to be aware of the changes going on in the industry, CEO Verl Workman writes, you also need to make sure to keep your focus on what you can control. Continue reading