Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading

AI key to growing Rocket, Redfin and Mr. Cooper under one roof

“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading

Realtor.com’s FlyAround offers a bird’s-eye view of the market

FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading

AI expert: Agents must harness AI or be replaced by those who do

The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading

Zillow expands tech stack to include collaborative search

Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading

Practical magic! How to use AI for real estate disclosures

Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’

CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan. Continue reading

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading

PartnerOne acquiring Mortgage Cadence from Accenture

The Denver-based developer of lending platform aimed at credit unions and independent mortgage banks serves consumer direct, wholesale, correspondent and distributed retail mortgage lenders. Continue reading