Tag Archives: technology

Where brokerages stand on pre-MLS listings after a whirlwind week

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Many real estate companies shifted their stances on pre-MLS listings this week. But each newly announced initiative is different. Continue reading →

State-Wide MLS taps RealReports to roll out AI property tools

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State-Wide MLS is rolling out RealReports’ AI-powered property tools and Taxshot data platform to 6,000 agents, replacing legacy systems with a unified workflow. Continue reading →

5 AI prompts that do the work of a full-time marketing assistant

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AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading →

EXp announces pre-marketing syndication deal with 3 portals

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The brokerage’s agents can send their coming-soon listings to portals Homes.com, Realtor.com and ComeHome.com. Continue reading →

ChatGPT helps Florida seller skip agent, close in 5 days

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A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading →

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

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HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading →

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

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Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading →

Inside Compass’ tech migration, fast-tracking of Private Exclusives

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New Intel surveys shed light on how the brokerage giant is balancing a “no mandate” pledge with business pressure to onboard agents quickly. Continue reading →

Why brokerage marketing needs systems

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What actually drives returns? Systems that keep marketing consistent, compliant and relevant. Continue reading →

Real previews new artificial intelligence assistant for agents

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The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business. Continue reading →