I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

How real estate agents can prevent title issues from derailing a deal

Luke Babich outlines ways to develop and maintain a strong title company relationship to prevent any snags in your next real estate transaction. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

3 ways to protect the identity of a high-profile luxury homebuyer

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading

5 ways to ensure buyers and sellers choose YOU as their next agent

From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading

Speed-to-lead is not the same as speed-to-qualify

You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper. Continue reading

Huddle Up: How The Heyday Group is redefining team culture in Austin

Melanie Klein shares how Austin’s Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum. Continue reading

The price isn’t right? How to talk sellers through their concerns

Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading

How to use strategy, tech and real talk to keep deals moving

Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading