Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Head of Instagram reveals secrets to social media success

Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading

Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading

Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading

Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing. Continue reading

From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading

Side and Blended Sense announce video promo pilot program

The two organizations are involved in a pilot program in which Side teams, who are branded independently, can choose to work with the creative agency in building promotional videos for use across multiple marketing channels. Continue reading

How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve. Continue reading