Tag Archives: agent

Head of Instagram: You’re missing reach if you don’t do these 5 things

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Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Continue reading →

Why your brand needs a ‘vibe’ (not red and green) this holiday season

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Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading →

After failed NAR vote, brokerages beef up referral disclosures

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After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own. Continue reading →

More MLSs are moving to provide non-Realtors with access

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“Maybe it’s time.” In the wake of a recent change by the National Association of Realtors, more multiple listing services may explore ways to provide access to non-Realtors. Continue reading →

Why I’m still grateful to be a real estate professional

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As we step into the season of giving and gratitude, Lori Muller writes that it’s a good time to reflect on all that the industry gives us, so we can give back to others. Continue reading →

From near collapse to $5B in sales: The big switch this broker made

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On this episode of Real Estate Insiders Unfiltered, 43-year veteran Phillip Cantrell gets candid about his growth journey, from losing half his agents to building a brokerage of 2,000 agents in multiple states, with nearly $5B in annual sales. Continue reading →

What it takes to build a $100M real estate brand with heart

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Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading →

Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky

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The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value. Continue reading →

Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]

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Christine Bish, a Realtor in California’s Sacramento Valley, sent a trove of documents to FHFA Director Bill Pulte. Now the DoJ, FBI and FHFA want to know who else she’s talked to. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →