This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading

7 AI tips for real estate agents from a tech insider

In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence. Continue reading

How one upstart brokerage went from nothing to IPO in 3 years

LPT International CEO Michael Valdes shares his journey from investment banker to CEO back to Wall Street with an upcoming IPO. Plus, find out about his newest venture, Aperture. Continue reading

Stay on the cutting edge: It’s AI Month at Inman

Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape. Continue reading

Better Mortgage seizes the day on Wall Street with $75M raise

The goal is to maximize two new partnerships and quadruple Better’s monthly mortgage originations to $2 billion. The raise follows a bullish endorsement by activist Opendoor investor Eric Jackson. Continue reading

Here’s our most read advice from Back to Basics Month 2025

As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers. Continue reading

Hack your relationships: 7 underrated tech tools to use now

Steven McCloskey shares the lesser-known tools agents can’t stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters. Continue reading

How the pressure of today’s market creates innovation, clarity and joy

Pressure creates diamonds and refines real estate professionals, Verl Workman writes, when you rethink the way you look at the current market. Continue reading