How to stand out from the AI marketing noise

Agents and brokers can make the most of the latest “martech” tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients. Continue reading

Top agents on AI: ‘It’s affordable leverage’ you can’t afford to ignore

Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees. Continue reading

Lofty’s new AI Assistant reveals itself at Inman Connect

Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution.  Continue reading

Train ChatGPT with client values for AI-powered content in 2024

Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading

Too much too soon? AI is now ‘nearly ubiquitous’ in real estate

As many as 80 percent of agents are using AI to do things like write listing descriptions, but real estate leaders also have concerns about “guardrails” for the tech. Continue reading

9 must-do moves to dodge the agent exodus

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO

Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience. Continue reading

8 main takeaways from Sotheby’s 2024 Luxury Outlook Report

Sustainability, global policy and technology are some of the biggest luxury topics going into 2024, according to the report released on Wednesday. CMO Bradley Nelson also said luxury agents should keep growing their networks to succeed in the new year. Continue reading

Real estate’s AI boom is behind the curve on lead generation: Triple-I

More than 30 proptech leaders who responded to the Inman Intel Index monthly sentiment survey signaled the areas where they believe artificial intelligence will most change real estate in 2024. Continue reading

Prompt like a pro with ChatGPT, and you’ll get unparalleled output

Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading