Tag Archives: Columns

Momentum is no accident: Smart agents leverage these 2026 trends

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Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes. Continue reading →

How agents can use AI to prep 30 days of content in 1 hour

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Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

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Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

IDX reform is the real fight no one wants to have

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Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

This simple recruiting framework boosts your brokerage’s visibility

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Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape. Continue reading →

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

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Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading →

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

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Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Continue reading →

Referrals you never see coming: The lesson every agent needs

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You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →