Rethinking your CMA: What today’s market demands
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal will lead agents to a new stream of income in a stalled market, writes Annette DeCicco. Continue reading
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading
Real estate coach Darryl Davis helps agents understand how to negotiate and communicate their commission legally and transparently. Continue reading
The real estate market never stands still, and fall 2025 is no different. Here’s what you need to know to navigate it with confidence. Continue reading
These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading
Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types. Continue reading
Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading