Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation. Continue reading
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading
Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading
Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading