A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the parent companies of Facebook and Google, Meta and Alphabet, has been dismiss… Continue reading
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading
Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive. Continue reading
When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading
The shifting market, new buyer behavior and new technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told attendees at Inman Connect San Diego on Wednesday. Continue reading
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading
Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading
While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading