New log4j cybersecurity flaw has exposed millions of users to hackers

Government officials said the flaw is already being “widely exploited” by nefarious bad actors, meaning there’s a good chance anyone reading this is at risk. Here’s what you need to know. Continue reading

82% of online search will be video in 2022: Here’s how to get on board

Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading

Engel & Völkers opens up shop in Raleigh, North Carolina

The brokerage’s license partner of Engel & Völkers Charlotte, Yuriy Vaynshteyn, will help lead the new office, alongside Nikita Zhitov and Vincenzo Verdino, founders of CityPlat Commercial Real Estate, a Raleigh-area firm. Continue reading

Opendoor co-founder slams Zillow, calls portal’s tech ‘horrible’

Keith Rabois also said on Twitter Wednesday that he expects Zillow to suffer “even greater losses than they admit.” Continue reading

Are you Googleable? 5 simple steps to upgrade your online presence

These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading

How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

How to find inherited listings in your local market

During a webinar, Charles Curry, head of marketing for the training platform Authorify, explained that real estate agents can find inherited properties in their local markets online. Continue reading

Cash in on your hard work: 7 steps for getting more online reviews

Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don’t know where to start? Here are a few strategies to get your clients talking about you. Continue reading

Goodbye off-season: How COVID has changed luxury rental hotspots

While popular summer destinations used to come with an off-season, large numbers of fall and winter renters are quickly changing the markets. Continue reading