Unlisted founder talks inventory, seller signals, market opportunity

Unlisted founder Katie Hill believes off-market is the solution to real estate’s long-standing inventory problems. But her idea has been tried before. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

Rocket Companies closes Mr. Cooper acquisition

Rocket Companies has closed its acquisition of Mr. Cooper for $14.2 billion, according to an announcement on Wednesday morning. The final acquisition price is 51 percent higher than the $9.4 billion price tag announced in March, due to Mr. Cooper’s rec… Continue reading

Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

How to write a real estate case study that wins clients

Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

Anyone deftly bridges consumer experience gap: Tech Review

Anyone is a digital homebuying and selling solution for agents and consumers looking to improve the traditional sales experience. Continue reading