While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading
Melanie Klein explores how the Abell Team overcame the hurdles of distance and disruption due to remote leadership through trust and tight systems, turning the challenge into its best quarter yet. Continue reading
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading
If we can build brokerages that protect our listing agents’ bandwidth and reinforce their value, Jeff Farmer writes, we’ll position them to thrive in markets where others fold. Continue reading
AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading
The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading
As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading
If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading