Century 21 revisits ‘The Joy of Home’ in new marketing campaign

During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading

Translating the economics of price discovery to private listings

Private listings, properly understood, do not replace the MLS — they help it work better by improving the conditions under which price discovery begins. Continue reading

9 moves that will define the next 5 years for independent brokers

The next real estate cycle will favor operators who treat independence as a strategic asset instead of a personal identity. Continue reading

New pre-marketing platforms face trust issues, adoption hurdles: Intel

Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading

NAR reaches $52.25M settlement in buy-side commission case

The organization announced on Friday that it had reached a broad agreement to protect members and MLSs from buyer-led cases. No new practice changes will be required. Continue reading

NWMLS vs. Compass, NAR’s outlook, Umansky’s advice: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

After years of powering real estate, the MLS faces its biggest challenge

Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes. Continue reading

Fiduciary duty doesn’t mean what you think it means

Find out how the real estate industry’s most powerful legal term is being weaponized and why consumers are paying the price. Continue reading

Zillow ‘knows its role’ in the industry: Jun Choo

Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading

Quit Googling ‘housing crash,’ economist says. It’s a correction

Economist Lisa Sturtevant says the U.S. housing market isn’t heading for a crash but a gradual correction as affordability pressures and economic uncertainty reshape buyer and seller behavior. Continue reading