From W2 to 1099: How to set up your real estate business

Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading

The buyer intake plan for every real estate agent: Step 1

In the first step of her eight-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results. Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Our top 10 most-read Back to Basics how-tos of 2025 (so far)

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind. Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

Here’s how to pivot when viral content turns to crickets

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

How to stop second-guessing yourself and make solid decisions

As the seasons change, you may be doubting your prior planning, coach Darryl Davis writes, but real estate success comes from making a commitment and sticking to it. Continue reading