Tag Archives: personal branding

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

How to protect your business during a brokerage merger

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Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.  Continue reading →

7 lessons every real estate agent needs to be a lifelong learner

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Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading →

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

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Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way. Continue reading →

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

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GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

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Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

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In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →

Want to win fall? It starts with a smart summer strategy

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The seven-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →