Tag Archives: real estate branding

How to escape the secret agent trap and embrace visibility

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Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

After 40 years in business, this Utah real estate broker gets a client a week through TikTok

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“Others are all doing the same thing, so I’m doing something different,” said Babs De Lay, a top 5 percent broker who recently began growing a large following on social media. Continue reading →

6 tech tools to elevate your listing presentation on a budget

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Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading →

Brand-first marketing: Creating content that positions you as the go-to agent

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Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading →

Avoid these 6 real estate branding mistakes

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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

‘Survivor’ contestant, real estate all-star shares 5 actions to transform your business

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Quintavius “Q” Burdette is at the top of his game. Here’s how you can be, too. Continue reading →

7 Instagram features agents should use (but probably don’t)

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Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →