Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

5 lead-generation metrics you must review before 2026 begins

These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading

3 opportunities agents miss without a top global brand

Real estate may be local, but aligning with a brand that’s truly global provides many agents with the opportunity to take business to greater heights. Continue reading

‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise. Continue reading

What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints

The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass’s systems, agents said. Continue reading

Compass agents see play for Anywhere as a power move

Agents said the deal gives the combined firms increased bargaining power and could help move the needle in Compass’s legal battles. Continue reading

7 lessons every real estate agent needs to be a lifelong learner

Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading

9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading

Realtor income edges up 4% despite market softening: NAR

The National Association of Realtors released its 2024 Member Profile on Wednesday, which revealed that its typical member earned a median gross income of $58,100 — up from $55,800 in 2023. Continue reading