Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading
Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm. Continue reading
Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate’s latest trends report. Continue reading
One of the top teams in Massachusetts has created its own team-led private listing network, as more brokerages compete to hold clients’ listings on their own platforms. Continue reading
Expect a slight increase in sales and the slowest home price growth since 2011, with buyers staying on the sidelines due to concerns about the broader economy, according to Redfin’s economists. Continue reading
Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes. Continue reading
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading
Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading