This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading

Stay on the cutting edge: It’s AI Month at Inman

Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape. Continue reading

How to escape the secret agent trap and embrace visibility

Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

ListedKit uses AI for transaction management: Tech Review

Real estate teams, brokerages and agents can use ListedKit to handle all documents, timelines, inspections and contracts with help from Ava, the company’s AI agent. Continue reading

7 wins (and 8 won’ts) our team has discovered while using AI tools

Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success. Continue reading

Keller Williams exec shares how to win trust with clients — and Google

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading