Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity. Continue reading
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading
Artificial intelligence, profitability, construction — Second Century Ventures’ Ashley Stinton tells Inman where proptech investors are putting their money as the sector comes back to life. Continue reading
Artificial intelligence, profitability, construction — Second Century Ventures’ Ashley Stinton tells Inman where proptech investors are putting their money as the sector comes back to life. Continue reading
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading
Lenders are pouring money into AI, Redfin’s Daryl Fairweather said. As a result, there’s less capital leftover for loans on everyday items. Continue reading