Tag Archives: branding and marketing

How to protect your business during a brokerage merger

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Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired.  Continue reading →

9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →

How to escape the secret agent trap and embrace visibility

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Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

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Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

The Law of 3: A powerful marketing and branding tool for real estate

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Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →