Tag Archives: Columns

Compass’s Buyer Demand tool: breakthrough or déjà vu?

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Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading →

13 creepy, spooky, and frightening spirits and monsters haunting agents in 2025

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Halloween 2025 is filled with terrors. Agents beware, trainer Rachael Hite writes. She warns that any of these creeps could knock at your door in quarter four. Continue reading →

Robert Reffkin: My commitments to Anywhere’s brands

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In an Inman Exclusive, Robert Reffkin answers frequently asked questions about the Compass acquisition of Anywhere and how it will impact agents. Continue reading →

NAR and the real estate industry’s irrelevance problem

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Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading →

11 ways to rebuild if your internal ‘check engine light’ comes on

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Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times. Continue reading →

10 reasons agents suffer from call anxiety (and how to cure it)

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The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes. Continue reading →

Real estate portals feel the heat during a rough week: The Download

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After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

How agents can make the most of the Zillow-Matterport breakup

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Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

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Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading →