Tag Archives: Columns

How agents can make the most of the Zillow-Matterport breakup

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Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

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Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading →

Real estate is more than a job. It’s a calling: Lesson Learned

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Learn how Connecticut agent Danielle McCain merges mindset and emotional intelligence to infuse meaning into her real estate business. Continue reading →

9 smart (and affordable) ways to generate real estate leads this fall

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Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading →

How to explain the pros and cons of AI for real estate

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As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading →

9 brutally honest budgeting truths no brokerage wants to face in 2026

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Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit. Continue reading →

5 questions to help you decide what you want in your next job

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Looking ahead to 2026 and thinking of making a move? Derek Carlson offers five questions to help you think through your options and put your best face forward. Continue reading →

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

These 2 AI changes are poised to impact your real estate business

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Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →