Tag Archives: Columns

10 compelling reasons that your buyers should purchase now 

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Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading →

Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team

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Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision. Continue reading →

Fixer-upper or money pit? Key risks buyers face with aging homes

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With the U.S. housing market stagnant, many buyers are eyeing older homes for affordability and location, Andrew Reichek writes, but structural risks make due diligence essential. Continue reading →

The rise of AI fakes could erode trust in real estate marketing

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AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading →

Compass provides long-awaited clarity on the Anywhere merger

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This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive. Continue reading →

8M reasons to focus: A data-driven Q4 reality check for real estate

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There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year. Continue reading →

Want AI to recommend you in online search? Do these 7 things

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SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading →

Why the NAR settlement has become a blessing, not a curse

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By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service. Continue reading →

How boutique brokerages can outpace big-box brands with value-added systems and programs

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The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading →

How a Disney-inspired listing video turned heads (on a $0 budget)

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Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading →