AI can supercharge agents’ brands. 3 marketing experts share pro tips

Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading

What agents want more of in 2024? Peace, harmony and better training

Ariana Gaffoglio of Official, Jason Mitchell of the Jason Mitchell Group and Compass agent Holly Meyer Lucas said collaboration and enhanced coaching are what agents desire in the new year. Continue reading

Stand out: Master social media and be ‘super f*ing authentic’

At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market. Continue reading

Real estate is having its Blockbuster vs. Netflix moment

At Inman Connect Las Vegas, real estate strategist Mike DelPrete explained the “unfair advantage” of the low-fee business models and how agents are the ultimate solution to the real estate industry’s survival. Continue reading

Share your Inman experience. It’s an investment in your business

Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading

How high-impact marketing accelerates agent success

Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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How some commercial brokerages are beating the current market

Despite struggles in the commercial space dating from the beginning of COVID, some commercial brokerages have found a way to thrive, writes Atman Real Estate CEO Victoria Kennedy. Here’s what they’re doing. Continue reading

How do you use green screen on Instagram?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading

3 Threads features this top producer prioritizes

As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents, New Jersey agent Ed Stulak writes. Continue reading

How John Moscillo married real estate to digital strategies

Find out how this top producer turned digital marketing expert created a platform to help agents thrive online in Brandon Doyle’s latest Snapshot profile. Continue reading