How this agent went viral by falling in love with the home in his TikTok video tour

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading

Find your content lane: How to stand out on social media

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading

Portals spend millions on SEO. Here’s how to leverage it for free

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading

Fall marketing trends: PSLs, plot twists and pop culture plays

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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Here’s how to pivot when viral content turns to crickets

Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

How 1 agent pivoted when his social media leads peaked

Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market cooled and those leads started to fall off, he pivoted by adjusting his social strategy and nurturing h… Continue reading

How to escape the secret agent trap and embrace visibility

Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading