Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading
Don’t believe the lies. You are in the right place, at the right time, and in the exact business that can help you build the life you always dreamed of having, Jimmy Burgess writes. Continue reading
Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace. Continue reading
Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading
The real estate market has changed, and there will be agents who will not survive the current market environment. Are you nimble enough to make the adjustments needed? Here’s a list of the types of real estate agents this market will crush and how to a… Continue reading
The targeted marketing company’s largest real estate mailing was just over 53,000 pieces, but it found that three out of four mailings were 500 or fewer pieces, with 70 percent stamping campaigns below 750. Continue reading
Words have power. Magic words unlock opportunities that we might not have otherwise, Jimmy Burgess writes. These 11 powerful words can lead to insight, a change in attitude or even taking more action. Continue reading