Direct mail isn’t dead! 16 examples that are working now

Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading

Direct mail isn’t dead! 16 examples that are working now

Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading

10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading

24 of the best listing lead ideas for 2024

Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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More agents than ever earn business from networking and SOI

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading

7 lies unsuccessful agents believe that are holding them back

Don’t believe the lies. You are in the right place, at the right time, and in the exact business that can help you build the life you always dreamed of having, Jimmy Burgess writes. Continue reading

How we’re using QR codes for high-impact real estate marketing

Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading

Totally not tech-savvy? 11 tools for neophytes

Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace. Continue reading

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading

With ChatGPT, Addressable fully automates direct mail marketing

Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading