Brad Inman to agents: AI will eliminate the great Clear Cooperation debate

The Inman News founder painted a picture at Inman Connect San Diego on Thursday of a future in which AI brings homes directly to consumers and makes the transaction easier and more joyful. Continue reading

Luxury Presence deploys first ‘fully autonomous AI marketing team’

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading

Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’

“We’re not competing against either Realtor or Zillow for customers. We are doing something completely different. In essence, we are now No. 1 at that,” Andy Florance said onstage at Inman Connect San Diego. Continue reading

Huddle Up: Building a real estate team with purpose

Coach Melanie Klein profiles Michala Costello and the Curated Living Team to find out how they stay connected and consistent. Continue reading

Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading

Kevin Sears says NAR ‘is going in the right direction’ since commission suit

Sears was optimistic, but said that NAR membership is projected to drop by 150,000 members and that the organization will face a $30 million deficit. Continue reading

Homebuyers still have jitters about the economy and job market

Mortgage rates have stabilized and more inventory is coming online, but applications for purchase loans fell by a seasonally adjusted 6 percent last week compared to the week before. Continue reading

Lesson Learned: Experience over time creates trust

Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients. Continue reading

Why most real estate blogs fail (and how to drive traffic with yours)

Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog. Continue reading