Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
Troy Palmquist and Lauren Henss break down how the best independent brokerages are using speed, brand discipline, and agent-centric operating models to win recruiting and market share — even as consolidation accelerates. Continue reading
“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading
Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again. Continue reading
In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading
Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading
In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it. Continue reading
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal. Continue reading
The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders. Continue reading
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading