Tag Archives: marketing

9 brutally honest budgeting truths no brokerage wants to face in 2026

By | | Uncategorized
Comments Off on 9 brutally honest budgeting truths no brokerage wants to face in 2026

Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit. Continue reading →

How to spy on your real estate competitors (to improve your ads)

By | | Uncategorized
Comments Off on How to spy on your real estate competitors (to improve your ads)

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

What should real estate agents do if the US plunges into a recession?

By | | Uncategorized
Comments Off on What should real estate agents do if the US plunges into a recession?

Navigating a recession doesn’t have to mean the end of your business. Darryl Davis offers tips to help you come out the other side stronger than ever. Continue reading →

What Zillow’s Matterport fallout means for agents like you

By | | Uncategorized
Comments Off on What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading →

These 2 AI changes are poised to impact your real estate business

By | | Uncategorized
Comments Off on These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading →

HomeSmart and Lower partnering on marketing, tech and mortgages

By | | Uncategorized
Comments Off on HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading →

3 Google Business Profile mistakes you can’t afford to make 

By | | Uncategorized
Comments Off on 3 Google Business Profile mistakes you can’t afford to make 

Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading →

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

By | | Uncategorized
Comments Off on Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading →

The one tool this marketer would never give up (and why it matters)

By | | Uncategorized
Comments Off on The one tool this marketer would never give up (and why it matters)

Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Get social media advice from the best in the business: The Download

By | | Uncategorized
Comments Off on Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading →