Top 8 bogus or even deceptive things agents say to land a listing

With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the top eight things listing agents might say or do to score a deal. Continue reading

Trending: A winning gorilla debate answer, and TikTok holds on

From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading

How to talk to the 71% of potential FSBOs who doubt their decision

Not everyone who’s thinking about listing a home “by owner” is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you. Continue reading

Create blockbuster listing videos with this AI stack for under $100

Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

Rewrite the rules: 5 fresh ways to use Canva for real estate

Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication. Continue reading

10 ways for new agents to grab market share this spring

You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go. Continue reading

Realtor.com teams up with Reba McEntire for ad campaign

The campaign features McEntire advising would-be homebuyers in sitcom-like scenarios. It’s also the largest such campaign in the portal’s history. Continue reading