The CEO playbook for agents: How to scale with compassion

Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers four cornerstones to form your foundation from his book “Failing My Way to Success.” Continue reading

3 CEOs talk change, affordability, NAR and end-to-end systems

Industry leaders James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of Inman Connect San Diego, saying the industry has lost sight of its purpose amid commission lawsuits and company rivalries. Continue reading

Want to win fall? It starts with a smart summer strategy

The seven-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading

Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers five texts to send and see results. Continue reading

Here’s what your next listing appointment should look like

If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing. Continue reading

Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading

Lesson Learned: Experience over time creates trust

Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients. Continue reading

Why most real estate blogs fail (and how to drive traffic with yours)

Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog. Continue reading

10 signs you’re working across the table from an inexperienced agent

We’ve all been new at some point in our real estate careers. Annette DeCicco shares ways to spot an inexperienced agent if you’re the more seasoned pro in a transaction, and mistakes to avoid if you’re a newbie. Continue reading

Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading