Tag Archives: real estate branding

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

.Realestate expands into full branding, marketing services

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The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →

Why this Atlanta real estate broker trademarked his systems

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From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading →

Oops! I left out the most important lead-gen lesson. Let me fix that

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As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading →

How this agent-turned-coach went from no social media to 10M monthly organic views

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In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate. Continue reading →

How this agent-turned-coach went from no social media to 10M monthly organic views

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In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate. Continue reading →

The end of ‘just listed’ marketing (and what to do instead)

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Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading →

Should real estate agents have tattoos? The pros weigh in

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Austin Victoria of “Selling the OC” talks about balancing personal expression and professionalism in an industry that is rapidly evolving. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →