Real partners with MAXA Designs on agent marketing platform

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading

Sign, show and sell: The open house playbook that actually works

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading

Realtor.com is gaining on competing portals despite decline in users, owners say

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading

SERHANT. enters Sin City with 2nd Southwestern market launch

CEO Ryan Serhant said a large part of the firm’s incentive to move to Las Vegas was because of current client demand for relocations or purchasing investment properties in the city. Continue reading

Work smarter, not harder: How to KISS your way to productivity

Don’t let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

Fall staging that sells: 7 luxury looks on a bargain budget

Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading

How a Disney-inspired listing video turned heads (on a $0 budget)

Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading

10 old school marketing strategies that still work in this tough market

The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading